Do you know who your target market is, what their characteristics and behaviours are?
Do you know who you competitors are, what their business models are and who their clients are?
Do you know how to analyze the trends which could be affecting your current market and the trends which could happen in the future?
Chances are that you have considered a lot of the above but have not researched into each area in detail.
Market research can often feel like a daunting task with the number of sources and an amount of data now available; so download Small Business BC’s Market Research Checklist and let us take you through the key steps you should take and useful resources to use.
Also available: Market Research Resources Guide
Alternatively take a look at our seminars and workshops available in-person at our downtown Vancouver resource centre or via video conference across BC.